For 200 years, the Australian Post has been the leader in its domestic postal service, leading the way in the parcel delivery area. In recent years, with the birth of many of Australia's first express delivery business and the rise of the country's delivery market structure is undergoing tremendous changes. More convenient, cheap service favored by people, the Australian Post is facing an unprecedented challenge.
Wumart price and cheap
Founded in 2014, Sendle is Australia's fast-growing start-up business, since June 2015 launched a unified national delivery service, its delivery industry in the country occupies an important position. "Since its inception, the company has received a total of $ 8 million in financing, and business growth is more than expected, providing approximately $ 100 million per year for small and medium enterprises," said James Kim Moody, CEO of Sendle. The main object of competition is locked in the Australian post.
In order to compare the speed of the two companies, a local evaluation team conducted a test. One morning at eleven o'clock, the staff sent a parcel from Sendier and the Australian Post at the same time from Sydney to Melbourne, 870 km away. The next day at 5:43 pm, the package delivered by Sendle has arrived, and the parcel delivered by the Australian Post arrived at 11:08 after 3 days' receipt, two days and a half later than Sendle. In addition, Sendle's pick-up fee is A $ 7.95 and Australian Post $ 8.95, which also includes a mandatory package fee for purchases. FedEx, DHL and other international courier companies are charged higher, such as DHL's night service will charge up to 50 Australian dollars.
With the increase in package weight and transportation distance, Sendle's price advantage becomes more apparent. Moody's, Australia Post will be a weight of 22 kilograms of parcels from Sydney to 4,000 kilometers away from Perth to be charged 81.5 Australian dollars, while Sendle only received 25.95 Australian dollars. In contrast, Sendle's delivery speed, price and pick-up convenience are in a clear advantage.
Win with partners
Moody's admits that the rapid growth of courier companies is mainly due to the relationship with some big partners, including the Australian National Bank, manual electricity business platform Etsy, NRMA and Virgin Velocity and so on. In order to provide more efficient and convenient services, the company also with other domestic logistics companies to address the customer is more concerned about the aging and high freight issues, such as logistics industry giant Tuoya Group, through the latter's axis of the logistics system selection The most efficient delivery route. Such cooperation is clearly a win-win situation.
In 2012, Sendle is also just an online second-hand trader, because of its excellent distribution, transportation services widely praised by customers, so in 2014 as an independent entity express business operations. Insiders say Sendle makes it easy to send packages, whether for individual operators or small and medium enterprises, even if only one package, but also enjoy the pick-up and tracking services.
In 2015, Moody's was named one of Australia's most influential 100 managers. Its business, management enterprises in the achievements, for example, some courier, logistics companies will outsource some of the business, and Sendle never do so. Moody's believes that the company to provide services to customers throughout the access to high service satisfaction is particularly important.
Over the past 18 months, Sendle's business volume has increased by 20% month-on-month, providing high-quality delivery services to a growing number of small and medium-sized businesses.
Look forward to more flowering
"The company wants to increase the competitiveness of its domestic delivery market, making it more active and prosperous," Moody's said. In Australia, such as Sendle such start-up courier companies have begun to emerge, and almost accounted for half of the country's delivery market - 45.8%.
Sherpa Express, which was founded in 2015, provides on-demand delivery services in Sydney, Brisbane and other major cities - picking one of the 7,500 registered drivers the most likely to complete the delivery task, depending on the type of package. Sherpa CEO Ben Nostland introduced the company's business mainly to florists and hotels, which are currently negotiating with a grocery chain in the United States and will work with companies in New Zealand and Hong Kong, China. Last year, Sherpa on the basis of the original 2-hour delivery service, respectively, launched a 4-hour delivery and delivery services on the same day. These three services currently cover Sydney, Melbourne, Brisbane, Gold Coast, Perth and Adelaide and other regions.
Another company, which was founded in 2011, is also very active in ParcelPoint, which is now working with more than 200 electricians, including Amazon and eBay. ParcelPoint CEO Julian Leach said that as the number of online shopping customers continue to increase, the company plans to increase the package collection points, such as cooperation with pharmacies and convenience stores. It is expected that the number of collection points will increase from 1300 to 4000 within a few months.
In the face of the aggressive launch of many of the aggressive trend, the Australian Post did not sit idly by. Last year, with a large logistics company in Dubai Aramex cooperation to meet the needs of domestic electricity business. But the big question that Australia Post has to face is that it is not ideal for customer satisfaction. A Commissioner who oversees the postal department revealed that the client's complaint against the Australian Post has increased by 2.8 times over the past 10 years, and the most complaints are the loss of the parcel, the wrong delivery or the late delivery. It can be said that with the increasingly fierce competition in the delivery market, the Australian Post clearly aware of their own to carry out a fierce "fighting."