Whether it is for local enterprises or international companies, the development of electricity in Australia has great potential

Hugo network from the recent reports of foreign media learned that, according to a number of electricity business report data show that Australia is the fastest growing and most powerful one of the top ten electricity market. According to the Australian Bureau of Statistics report, Australia's electricity sales in 2013 to 2014 between 266.8 billion US dollars, and this data will be double-digit growth, because mobile shopping continues to develop.

Nearly 80 percent of Australian Internet users buy goods through electronic channels this year. In any measure, the market in Australia is ready for companies with excellent business strategy and want to make significant growth. So how can companies make the most of these good development trends?

A recent survey shows that Australian consumers are hard to tolerate slow, unreliable sites, and other market consumers have the same feelings. The traffic to your site will change due to changes in time, month, usage of equipment, and location

To enter the Australian market, and to be successful, companies need to pay attention to the following four important factors:

1. There are many remote areas in Australia

Australia is vast and uneven in population, indicating that the reliability of the Internet infrastructure and signal strength will change due to geographical location. Because some consumers are located in a very remote location, online shopping in these areas is very popular. Despite the introduction of the national broadband network, the government is also trying to solve the mobile problem, but the low coverage of mobile phones is still the most frequent complaints of rural residents in the Australian telecommunications commentary.

As the infrastructure is poor, rural residents will spend a lot of money on Internet equipment, and spend big money to buy network services. It is important that companies want to work with Internet service providers, service providers can provide the network, but also fast, efficient and secure transmission of data to meet the needs of remote areas of the residents.

2, mobile business

According to ACMA's analysis of Australian mobile transactions, more than 3.4 million Australians use mobile services, and according to PayPal's survey, 33 percent of Australians have recently traveled on mobile phones. This is consistent with the average level of global mobile shopping, indicating that even in the store shopping, consumers also use mobile devices for product comparison, view product information and confirm whether the goods.

So companies need to create a seamless multi-channel shopping experience to ensure that all consumers can browse or purchase goods through mobile phones or app. All channels need to be consistent, which is the key to long-term customer retention.

3, content localization

In order to ensure a fast, uninterrupted user experience, you need to confirm the content as close as possible to the user. For example, local users in Australia want to connect to Europe or the United States when the site, do not want to experience high latency.

Regardless of the geographic location of the user, the business should keep the site consistent, which is the key to creating the best end-user experience. Geographic location balancing can be based on the user's location to ensure that the data is sent directly from the cloud to the user. With the international network. Users, whether at home or abroad, can experience the same service.

4, international business

Although consumers are willing to cross-border online shopping, but Australia needs and other countries the same service, so in order to be able to compete globally, whether the enterprise is to contact local or international customers, to provide the same user experience. Cultivating customer loyalty begins when consumers first visit the site. If your site is very slow and the service is not consistent, you may be due to security problems or consumer disappointment and loss of customers. Working with DNS service providers can solve this problem, improving site performance and ensuring that customers can shop on your site whenever and wherever they are.

[Source: Hugo net]